As Asahi, out guiding motto is “Don’t think of Good, when best can be done” and with this motto as our policy, we strive towards educating the customer so that he can assess the quality of our product in an independent & unbiased manner, and get the best available value for his money. At our R & D Dept. Our research engineers are under constant pressure to maintain an optimum balanced equation between the highest achievable quality and affordable prices. We believe in building & maintaining direct relations with our dealers & customers so that we can gather honest and unbiased feedback on our products and this feedback is immediately absorbed and attended by our respective departments and accordingly worked upon, as we feel that the customers are the best engineers, since they are directly associated of the ropes.

  ASAHI’S QUALITY : At our premises, minutest care is taken right through the procurement of the raw material upto the manufacturing, packaging and dispatching of the finished product, due to which the quality with which we manufacture, our ropes is retained into them. At every stage of manufacturing, our product passes through rigorous testing. Our inbuilt Test House Facility confirms to it that every product goes into dispatch only after a long series of exhausting testing.

  ASAHI’S COMMITMENT : At Asahi, We are committed to sell what we quote, we don’t believe in misguiding the customer, since for us, every customer is a customer for life. Our organization is managed by a team of dedicated professionals from all technical commercial fields and we are committed to provide our customer with the best possible value for their money by providing the world class quality product at highly competitive costs. Our commitment is well exhibited in our prompt & dependable delivery schedules.

  ASAHI’S INFRASTRUCTURE : At Asahi, we are well equipped with the indigenously designed state of the art plant & machinery capable of producing output as much as 200 tons per month combined with our inbuilt most modern Test House & Laboratory. We have the capability to manufacture 10 TONS reel in SINGLE LENGTH and can manufacture from 0.8MM to 76MM ropes.Our Nation wide marketing network is managed by a team of Qualified Sales Engineers, who not only educate the customer in selection of proper Wire Ropes for Application-Specific Requirements, but also collect customer feedback which enables us to evolve better quality out of our product. Our Organization is run by Directors having tremendous technical experience in the field of wire ropes.

Be it material handling, general & heavy engineering, oil and natural gas exploration, elevation & escalation, construction and building, transportation, fishing, and shipping industry…. to name a few.Owing to the rapid economic & Infrastructure developments and due to continuous inventions & innovations in all the above industrial fields, the industry has undergone a tremendous change for the betterments, and because of these advancements, the demand and consumption of high quality wire ropes has accordingly multiplied up to gigantic scales with diverse applications being invented every day.

On the international scenario, there always have been a lot of manufacturers who are supplying this product with high quality assurance, but at prices so high that this high quality product has gone beyond a common end user’s reach, thereby making the availability of quality rare phenomena amongst a very large mass of common end users.

Mover, due to its high dependability, and endurance qualities, the requisite for high quality wire ropes has always been up to such phenomenal heights, that the demand has always been way ahead of the supplies. More so, the high cost factor always proved to be a substantial hurdle in the way of common end user who thus has to settle for a low quality, non-standardized product due to practical inability in paying for the standardized product.

So there has always been a wide gap between what quality was technically ought to be applied, and what was actually applied due to high price factors involved in buying the quality. And this wide gap posed a serious threat by jeopardizing the safety of human lives involved in various industrial sectors having wide application of wire ropes.

High quality costly wire rope has created a gap in demand and supply for common end users. Asahi has emerged to be once such icon brand that has successfully catered to this segment at extremely low and competitive prices. Thus, it has empowered common end user to afford and utilize unmatched high quality wire ropes at unmatched low cost.

And today, Asahi is one brand that strands synonym for the concepts of quality, performance, strength and reliability.